it’s logical designs interactive training experiences that engage, educate and empower adult learners.

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about us

It’s Logical was founded in 2013. With roots in southern Illinois, we are a virtual company dedicated to designing interactive adult learning activities. Our core focus is medical device and healthcare training for sales teams and their customers. We offer our clients concierge consulting services and typically serve as an extended part of their training team.

How did we name our company?

It’s simple really. We wanted to be the logical choice when searching for an interactive learning partner. One of our clients calls us It’s Magical! Awh shucks, this makes us blush!

Why are we virtual?

Our clients are geographically dispersed and working remotely allows us to better serve their needs, whenever that may be. Plus, we love being green – no commute, save time & resources.

meet the it’s logical core team

Mary Helen Alvey


Nicole Westerman

Creative Director

Beth Wiesemann

Interactive Designer

Kris Castiaux

Instructional Designer

join our team!

Join our magical team! We’re always looking for talent. Send your resume and work samples to:

our services

LMS consulting
& administration

graphic &
web design

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assessments, polls,
& surveys

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e-learning &;
employee training

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games &

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our portfolio

We design training solutions based on our client’s unique needs. As such, we maintain confidentiality of their work product and cannot showcase most of what we do. However, we’ve created a few demos for you to get a glimpse of the magic.

“I have worked with It’s Magical aka It’s Logical for 8 years split between Medtronic and Philips as they are my most trusted global T&E partner. Their strategic insights in adult learning incorporates innovative platforms, e-learning best practices and gamification into remote and live learning environments to create the ideal training and education programs that sets our sales team and external customers up for success!”

Paul M. Khait
Head of Global Training, Education &
Market Enablement
Philips Image Guided Therapy Devices

“Hands down our most valuable resource and partner! The team at It’s Logical is an extension of our training team and family. They provide insight to new learning methodologies, support and guide our trainers with the latest in adult learning processes and work around the clock to help our team create and execute valuable training programs.”

Noell Palmieri
Sr. Manager Education and Market Enablement
Peripheral Vascular – North America
Philips Image Guided Therapy Devices